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The Right Hand

The Right Hand is a small agile studio with big project experience. We have been building award winning brands and websites, since 2018, with a high success rate of delivering projects on-time and on or under budget.

Struggling to connect with your target audience? We build influencer campaigns from the ground up, transforming everyday people into passionate brand advocates. Our influencer management ignites brand awareness and propels your reach to new heights. Launch your brand to the stars – let’s chat!

Founder – Karthikbalan Subramanian

Meet Karthikbalan Subramanian, our founder – a dynamic entrepreneur with a decade of experience in consumer product innovation, drawing inspiration from industry giants like Apple. Karthikbalan’s entrepreneurial journey is defined by his dedication and innovation.

Starting from scratch, he created and scaled innovative products to distribution in five states, with 400+ retail store listings and a consumer base of 1.2 lakh individuals, generating a turnover of 1.40 Cr. Recognized by the Ministry of Science and Technology, India, and featured in The Hindu, Karthikbalan’s entrepreneurial prowess is widely acknowledged.

As an active mentor for startups and a member of TiE – The Global Entrepreneurship Organization, Karthikbalan is committed to nurturing the startup ecosystem. He holds four patents in India, showcasing his innovative spirit.

Karthikbalan’s impact extends beyond entrepreneurship; he revolutionized the fashion industry with a disruptive business model, akin to the Uber model, connecting individual tailors through an app. Additionally, Karthikbalan is well-versed in startup programs conducted by IIM Bangalore’s NSRCEL, further enhancing his expertise in the startup ecosystem.

In addition, as a management consultant, Karthikbalan has redefined production processes, optimized workflows, and led teams of over 200 individuals to align with organizational goals.

Karthikbalan Subramanian is not just an entrepreneur but a visionary leader shaping the future of business with his innovation, dedication, and extensive knowledge in startup programs.

What We Do Best

Influencer Management

Social Media Management

Video Content Creation

Logo/Brand Design

We deliver visually inspiring brands with a clear, single voice. Our focus is to build an identity system that is both sustainable and easy to manage – so that you can focus on running the day-to-day business. Branding includes: strategic positioning, logo design, core application and a brand guide (fonts, colours and application rules). Contact us for Branding Package.

Brand-Centric Websites

For brands looking to grow their online revenue or simplify their membership systems, we specialize in customized WordPress website design & development. We also offer design services for other web platforms. Contact us to inquire about our website launch package.

Our Mission

Let us help you achieve the professional brand presence & Identity for your customers!

Brand Clarity

We help you define brand clarity.

Brand Growth

We also provide all brand growth necessity services.

Brand Identity

We have been building small and mid-sized brand reach their brand identity, outreach & increase impressions across chennai.

What We Do Best


Video content creation

Social Media

Graphics Design

Product Photography

Web Design & Development

Social Media Marketing

Search Engine Optimization

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

The Right Hand

Let us help you achieve the professional brand presence & Identity for your customers!

Contact Info

19A, Sait Colony 1st St, Egmore, Chennai, Tamil Nadu 600008